Tracing the thread…
Revolutionized advertising through innovative commercials while simultaneously critiquing consumer culture in films like 'Her' and 'Adaptation.'
Michel Gondry FranceCreated visually inventive advertisements that blur the line between art and commerce, then deconstructed advertising logic in narrative films like 'Eternal Sunshine of the Spotless Mind.'
Phil Cunningham UKDirected haunting, provocative commercials and music videos that subvert advertising conventions by making products and brands unsettling rather than desirable.