Tracing the thread…
His iconic commercials and films like Blade Runner explore corporate imagery and consumerism as central visual and narrative themes.
David Fincher United StatesHis background in advertising and films like Fight Club directly critique consumer culture and brand identity as sources of identity and meaning.
Wong Kar-wai Hong KongHis visually saturated films are constructed like extended advertisements, using product placement and neon branding as poetic visual language that blur art and commerce.