corporate advertising

His films like 'Bamboozled' and 'Do the Right Thing' sharply critique corporate commodification, racial marketing, and how advertising exploits and constructs identity.

Works such as 'Parasite' and 'Okja' expose how corporate power and branding shape class hierarchies, consumer culture, and social inequality.

His experimental films deconstruct consumer capitalism, advertising aesthetics, and the spectacle of commodification through radical formal critique.